The backwards Reader

Tuesday, March 06, 2007

What's All The Fuss About Audio Books?

All of a sudden there appears to be a huge number of articles and web pages about audio books. What's the scoop on this?

Simply put, downloadable audio books are a hot new trend, a trend that is getting ready to explode. Some months ago a company released a limited number of franchises, whose owners are now promoting the "Rolls-Royce" of audio books.

Don't confuse these audio books with the poor quality recorded-in-the-garage audio books that you may have seen around the web. No Siree ! These are the creme-de-la-creme of audio books. They are the top titles from the world's leading publishers including Time Warner (Hachette), Simon and Schuster, Naxos, Harper and Collins, Brilliance, BBC, and so on.

The titles are equally as impressive and includes best sellers from our top selling authors including Patricia Cornwell, Stephen King, Dan Brown, Michael Connelly, Michael Chrichton. These are top of the tree fiction writers and the list of impressive authors doesn't stop there. What about the top authors of self help, health, fitness and business books from Robert Kiyosaki, Ken Blanchard, Wayne Dyer. Paul Coelho, Dale Carnegie and more...more..more!

Industry sources are making predictions that downloadable audio books will outsell printed books in the next few years with some predicting that downloadable audio books will overtake printed books as the No1 best selling product on the Net.
In 2004 the off-the-shelf audio books on CD and cassettes recorded sales of around $800 million. In 2005, industry estimates for audio books was $2 billion. In just one year there was this massive increase!

But it won't stop there. Why? Because TIME is the most precious commodity in people's lives these days.

Multi-tasking has become the norm as people look for ways to better utilise their time while doing the chores, jogging, commuting, waiting in queues, etc. With the advent of the mp3 players such as the ipods, Palms and other devices, people have been listening to audio books while they are on-the-go. It's possible to learn a new skill such as a speaking a foreign language, hear a murder mystery or enjoy a great romance book while going about the day.

There's even time to learn to speak Chinese in time for the 2008 Olympic Games!

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